APA Style

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Kim, W. Chan; Renee Mauborgne. (2005). Massachusetts: Harvard Business School Publishing.

MLA Style

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Kim, W. Chan; Renee Mauborgne. . Massachusetts: Harvard Business School Publishing, 2005. Text.